ID & Design International is an award-winning, full service design consultant firm specializing in environmental branding of mixed-use, commercial, retail and hospitality projects around the world. Sherif Ayad, president, has worked with clients as diverse as Royal Caribbean Cruise Lines, Macy's Department Stores, Sawgrass Mills and Turnberry Associates, Aventura Mall.

Our goal is to provide compelling design solutions that will build strong brand equity, create market differentiation and ultimately increase sales and productivity, explained Ayad, who has been a commercial interior designer since 1979. We will create an environment of convenience, excitement and diversity, one which positions 321 North as the place to live, work, shop and play in South Florida.

321 North will incorporate indoor and outdoor shopping, dining, entertainment, culture and art, together with significant office and residential components and is designed to fit seamlessly into the City of Plantation's master plan to build an urban town center, called Plantation Midtown.

The existing development on the property includes the largely vacant 650,000 square-foot enclosed retail mall, a 138,000 square-foot office pavilion, and a separately owned Sheraton Suites hotel, now completing its own major renovation.

The development of 321 North will include demolition and reconstruction of significant portions of the enclosed mall with new retail that will face outward and openup onto a new main street; as well as the construction of additional new open-air retail and restaurants. Upon completion, 321 North will yield a total of approximately 613,500 square feet of retail; approximately 400,000 square feet of new Class A office space in two new office buildings plus the renovation of an existing office building; and approximately 600 residential units.

ID & Design International is part of the stellar team of industry heavyweights brought on by US Capital to conceptualize and implement a plan to redevelop and reposition the mall into a vibrant and compelling mixed-use destination. That team also includes ADD Inc, an award-winning, 36-year old architectural firm; EDAW, consistently ranked among the world's leading landscape design firms; Kimley-Horn and Associates, Inc., one of the nation's most comprehensive and best respected engineering and land planning firms.

About US Capital Holdings Group
Founded in 2004, US Capital Holdings Group is a leading private equity investor based in Plantation, Florida. The firm specializes in identifying and repositioning underperforming properties in advantageous locations and provides capital and real estate management services to institutions and personal investors overseas with a concentration in China. US Capital is actively redeveloping the Plantation Fashion Mall into a high-end shopping and lifestyle destination. For more information, visit www.us-cap.com.